Istanbul, 17 September 2026:

Sela has signed a partnership agreement with Hezarfen Ajans, an Istanbul-based company specialising in sports management and event organisation, appointing it as Sela’s local partner for the hosting and delivery of the 2027 Spanish Super Cup. The tournament is scheduled to take place in Istanbul from 2 to 6 February 2027.

The agreement forms part of Sela’s preparations to stage the 2026/27 edition of the Spanish Super Cup in Istanbul. In its capacity as the commercial rights holder acting on behalf of the Royal Spanish Football Federation (RFEF), Sela will support the delivery of the tournament to the highest international operational and organisational standards.

Under the agreement, Sela and Hezarfen Ajans will jointly oversee the tournament’s local arrangements and operational delivery. This will include securing the venues, accommodation for teams and delegations, ground transportation, security, training facilities and match-day operations, as well as coordination with the Turkish Football Federation and the relevant authorities in Turkey. The two companies will also collaborate on marketing the tournament’s commercial rights within the scope agreed between the parties.

The tournament will be sponsored by Riyadh Season and will feature FC Barcelona, Real Madrid CF, Real Sociedad and Atlético de Madrid. FC Barcelona will face Atlético de Madrid in the first semi-final on Tuesday, 2 February 2027, at 22:00 Istanbul time (20:00 Spanish time) at Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex. Real Sociedad will face Real Madrid CF in the second semi-final on Wednesday, 3 February 2027, at 22:00 Istanbul time (20:00 Spanish time) at Tüpraş Stadium. The winners of the two semi-finals will meet in the final on Saturday, 6 February 2027, at 22:00 Istanbul time (20:00 Spanish time) at Ali Sami Yen Sports Complex – RAMS Park.

The agreement reflects Sela’s commitment to working with specialist local partners, strengthening its international presence and its ability to manage and deliver major sporting events across global markets.