JEDDAH, October 25, 2026 Under the patronage and in the presence of His Royal Highness Prince Saud bin Mishaal bin Abdulaziz, Deputy Governor of Makkah Region and Chairman of the Jeddah National Events Calendar Committee, and Chairman of the Hosting Committee for the Red Sea Yacht Show

 Sela, a company owned by the Public Investment Fund (PIF), and Tahaluf today signed a 10-year agreement to host the Red Sea Yacht Show at the Jeddah Yacht Club. The show is intended to extend the reach of the world-renowned Monaco Yacht Show to Saudi Arabia, strengthening the Kingdom’s position in the yachting industry and fostering diverse partnerships with leading international organizations specializing in marine tourism.

Making its debut in Saudi Arabia from October 14 to 17, 2027, the show is well positioned to become one of the world’s leading yacht exhibitions. Saudi Arabia’s Red Sea coastline stretches for more than 1,800 kilometers and features more than 90 natural islands, coral reefs and warm waters year-round, offering opportunities for sailing and marine activities across all seasons.

Commenting on the agreement, Prince Saud bin Mishaal bin Abdulaziz said it reflected the Kingdom’s growing standing in the tourism industry and its ability to host major international marine events, under the wise leadership of King Salman bin Abdulaziz and His Royal Highness Crown Prince Mohammed bin Salman, Prime Minister.

The prince said the show represented an opportunity to help develop the marine tourism sector and deliver distinctive experiences that reinforce Saudi Arabia’s position as a host of major global events. “Our country, thanks be to God, has significant capabilities and extensive experience in hosting and organizing some of the world’s largest tourism and entertainment events,” he said. “We look forward to delivering an outstanding hosting experience and exceptional offerings worthy of the show’s stature and significance on the global tourism events calendar.”

Dr. Rakan AlHarthy, Managing Director at Sela and a member of its board of directors, said: “The agreement with Tahaluf aims to establish the Red Sea coast as a permanent destination for the yachting industry and marine tourism. It will also help attract leading manufacturers, investors and yacht owners from around the world.”

AlHarthi added: “The show will help increase international visitor numbers, stimulate the hospitality, transportation and marine services sectors, create employment and training opportunities for Saudi nationals, strengthen the Kingdom’s presence as a host of major international events, and advance the objectives of Saudi Vision 2030 to diversify the economy and develop tourism.”

Mike Champion, CEO at Tahaluf, expressed his pride in the partnership with Sela to organize the Red Sea Yacht Show over a 10-year period. He said the agreement reflected confidence in Tahaluf’s capabilities and expertise in organizing major international exhibitions and events in the Kingdom.

Champion added that the company would leverage its global network to attract leading companies, brands and investors in marine tourism, positioning the show as an international platform for forging partnerships, concluding deals and showcasing the latest developments in the industry.

“The Red Sea has unique natural assets that position it to become one of the world’s leading yachting destinations,” Champion said. “Together with our partners, we are working to deliver the inaugural edition next year in a way that exceeds the expectations of exhibitors and visitors, laying the foundations for a show that grows with each edition and contributes to the expansion of Saudi Arabia’s marine tourism sector.”

The inaugural show aims to attract more than 50 luxury yachts, 150 exhibitors and over 10,000 visitors, including yacht owners and industry professionals. It is also expected to generate an economic impact of more than $500 million through yacht sales and charters, as well as luxury tourism.

The show will highlight the scale of Saudi Arabia’s marine investments, valued at $22.4 billion, as well as major Red Sea development projects such as Sindalah and AMAALA.

The organizers have established performance targets designed to chart steady growth over the show’s first three years. The number of luxury yachts is expected to rise to more than 70 in the second edition and more than 90 in the third. Visitor numbers are targeted to double to 20,000 in the second edition and reach 40,000 by the third. The number of participating brands is expected to increase to around 200 in the second edition and 300 in the third, while the show’s projected economic impact is set to rise to $800 million before reaching $1.2 billion in its third edition.

Sela and Tahaluf will jointly organize and promote the show and strengthen its international profile. They will also develop the technical capabilities and specialized services needed to ensure its success over the coming decade, while helping establish Jeddah as a global tourism and economic destination in line with Saudi Vision 2030.

Jeddah Yacht Club and Marina, which will host the show, has 94 berths capable of accommodating yachts up to 120 meters long, as part of a marina network equipped with state-of-the-art facilities and industry-standard amenities. This extensive infrastructure underscores Jeddah’s capacity to host major international events and its readiness to welcome the show in accordance with the latest global standards.